PETERSEN PASSION
Join Passions Productions, Georges Duboeuf
and their partners to
celebrate the release of the Beaujolais Nouveau 2009 with
BEAUJOLAIS PASSIONS
THURSDAY , NOVEMBER 19, 2009
at the
PETERSEN AUTOMOTIVE MUSEUM
6060 Wilshire Blvd. (at Fairfax)
Los Angeles, CA 90036
7:00PM-midnight
BEAUJOLAIS PASSIONS will feature the Georges Duboeuf Beaujolais Nouveau 2009, other wines from the Beaujolais region, exhibitors, a fabulous silent auction, great raffle prizes, and live entertainment.
The Club Culinaire of French Cuisine talented Chefs will be selling their culinary delicacies at the event. Portion prices will vary between $3 to $5. www.clubculinaire.us
Guests will have the unique opportunity to enjoy the Petersen Automotive Museum exceptional exhibits while sipping delicious wines and experiencing the beauty of French culture firsthand. This is a unique and enjoyable way to network while sampling fine French cuisine, dancing, and having fun.
ENTERTAINMENT - The event will open with Nathalie Alice, a French guitarist and singer who brings to West Coast ears an eclectic repertoire of French songs, American and Latin classics. This jazz inspired musician will "sweep you along the Seine River and put you right in the middle of a sidewalk Parisian cafe. She really knows how to create a mood - and once you've arrived there, you never want to leave. Magnifique! " ~ (Christina Suwa - Lifetime Networks)
ADVANCE TICKETS - $20 – includes the Beaujolais Passions Wine Glass souvenir, one glass of Beaujolais Nouveau 2009, access to the event, free entertainment.
At the door: $30
CONTACT - info@passionsproductions.com or 323-656-6083
www.beaujolaispassions.com
“If food is the body of good living, wine is its soul.”
Clifton Fadiman
Pure Revolution Aligns with Royal Farms’ Business Goals Improved taste in beverages helps Mid-Atlantic area’s “Quick & Friendly” Restaurant gain market share Today Pure Revolution, a company specializing in commercial and residential water purification systems powered by GE technology, announces that the results from its water treatment are perfectly aligned with Royal Farms’ business goals. Since 1959, Royal Farms’ convenience stores have been satisfying the mid-Atlantic area's hunger for real fresh food served real fast. Royal Farms convenience stores, strategically located along frequently traveled routes for fleets and vacationers, as well as within close proximity to local residents have set an aggressive annual growth rate of ten percent. To accomplish this goal it had to focus heavily on growing same store sales. As hot and cold beverages are always in high demand for travelers and go hand in hand with Royal Farms’ food sales, the quality of the water was of paramount importance. Due to very high total dissolved solid levels and high acidity in the mid-Atlantic area, Royal Farms had installed a water filtration system. Unfortunately, it wasn’t very effective in treating the water to reduce the bad taste, color and odor that was having a negative impact on beverage sales and ice. Royal Farms installed PureOFlow reverse osmosis systems as a pilot program in nine locations in Maryland and Delaware. According to the manager at the Corporate store location, “Beverages taste clean and the coffee is consistent with every cup we serve to our customers.” Since installing the PureOFlow systems, these stores have seen a spike in beverage and food sales as their beverages are tasting better than other quick serve restaurants in the area, complemented by clear ice. Another of Royal Farms’ business goals is consistent improvement of organizational efficiencies and control of expenses. With expense control being a predominant factor for growth, each of these nine locations is proud to be saving $3000 a year in costly filters after changing to the PureOFlow system for the beverage, coffee and ice machines. They also expect to reduce soda syrup usage with purified water after rebrixing the soda machines. Prior to PureOFlow installation, the aggressiveness of the water was causing frequent equipment breakdowns. A relieved Royal Farms Maintenance Engineer was quick to point out, “No repair calls on coffee or related beverage equipment sine PureOFlow put their systems in the stores.” Mike Paice, president and chairman of Pure Revolution adds, “Time and again, our competitive advantage is cost-savings through reduced filter usage and the noticeable difference in taste and smell. Bad tasting water can quickly ruin any beverage regardless of its exotic blends or high quality syrup.” The impact to customers can best be summed by an unsolicited comment from a regular customer stopping by for her morning coffee, “the best tasting coffee in the county.” That is a competitive edge.
 Spirited Gift Sets for the Holidays from Spain's Williams & Humbert Including World-Renowned Brandies, Sherries and Crème Liqueurs New York Celebrate the holidays with gift sets from Spain's Williams & Humbert, producer of some of the world's finest brandies and sherries. These luxury gift sets are ideal for hostesses, friends and colleagues who enjoy fine spirits. Brandy aficionados will enjoy the Gran Duque de Alba gift box which contains a full size bottle (750 ml) of Gran Duque de Alba Solera Gran Reserva Brandy de Jerez and a glass snifter. Gran Duque de Alba is the world's top-rated super premium Spanish brandy. Aged for 12 years in oak casks and blended under Spain's time-honored solera system of fractional blending, Gran Duque de Alba has flavors of roasted nuts, warm caramel and dark spice with a long satisfying finish and smooth after taste. Enjoy at room temperature in a snifter. The gift box retails for $49.99. Truly luscious is the Crema de Alba gift, set containing one 750 ml bottle of Crema de Alba crème liqueur and a glass snifter. Crema de Alba is an indulgent, crème liqueur made from Gran Duque de Alba Solera Gran Reserva, real cream, vanilla and cacao. Crema de Alba is one of the most luxurious crème liqueurs produced and the only one made from Gran Duque de Alba. Enjoy chilled straight or on the rocks. The Crema de Alba gift set retails for $19.99. The ultimate statement is the decadent duo gift containing a bottle each of Gran Duque de Alba Solera Gran Reserva Brandy de Jerez and a bottle of Crema de Alba crème liqueur (both 750 ml.) is also available. Retail: $49.99. For anyone who enjoys an aperitif before dinner, Williams & Humbert produces Dry Sack, the world's most recognized sherry. The Dry Sack "Bon Aperitif" gift set contains a bottle of Dry Sack and a rocks glass. Dry Sack is made from a distinctive blend of Palomino and Pedro Ximénez grapes, aged six years in oak casks. Dry Sack has a fragrant bouquet of toasted nuts delicate taste perfectly balanced between dry and lightly sweet. It is truly a classic medium dry sherry, perfect for toasting the holdays! The Dry Sack gift set retails for $15.99. Williams & Humbert, has also introduced three premium rare-aged sherries to the U.S.: Dos Cortados Palo Cortado, Don Guido Pedro Ximénez and Jalifa Amontillado. Acclaimed throughout the world, they are already being recognized with top accolades in the U.S., including ratings of 91 points or higher in the April issue of Wine & Spirits magazine and gold and double gold medals from the 2009 Tasters Guild International Wine Competition in May. These sherries make a unique statement as a holiday gift, especially for hostesses, friends and colleagues who enjoy fine spirits.
www.kindredspiritsusa.com.
 
All brands are imported by Kindred Spirits of North America
HOLIDAY TOASTING with
Spiced Mulled Cider
2 cups apple cider
1 cinnamon stick
2 tablespoons honey
1 tablespoon Tabasco® brand green pepper sauce
¼ cup Captain Morgan rum
Apple slices for garnish
Heat apple cider, cinnamon stick, honey, and Tabasco sauce in 1-quart saucepan over high heat, to a boil. Reduce heat to low; simmer 5 minutes. Remove from heat; add rum.
Pour into glasses. Serve warm; garnish with apple slices.
Serves 2.
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