Viola Davis with Artist Johnathan Schultz, Photo: Tiffany Rose
Over $70K in Gifts and Trips were Given to the Celebrity Guests in the First In-Person Gift Lounge Since the Pandemic
Angela Bassett & Kesha pose at Press Wall, Photo: Tiffany Rose
On Wednesday April 21st to Saturday April 24th, eOn Sanitizing Mist, hosted a four-day luxury celebrity wellness gifting lounge, presented by GBK Brand Bar and Kailo Pain Patch, in honor of the 2021 Academy Awards. To make this happen, each attendee (who was not already vaccinated) was given a rapid Covid-19 test before entering, a scheduled appointment time, and measures were taken to have the event spaced out in compliance with Covid-19 occupancy guidelines. eOn Sanitizing Mist partnered with Goodwill to donate over 20,000 cans.
Tori Kelly loved Yuvika Jewelry - Paul Raci likes Casa de Campo, Photos: Tiffany Rose
The event flowed through different areas of the La Peer Hotel in West Hollywood from the rooftop space to the lobby into the backyard then the James Peter Henry Gallery finalizing the experience at GBK Brand Bar where Yuvika Jewelry gifted the finest of diamonds and jewels.
Eugene Levy tried Saniizer Mist, Photo: Tiffany Rose
Notable celebrities from actors to musicians to athletes were extended an invitation in honor of their achievements in an effort to bring together amazing talent as to make up for the lack of events this past challenging year.
Jeremy Piven with SolTox Photo: Tiffany Rose
There were over 80 celebrities ranging from 2021 Oscar Winners Travon Free and Martin Desmond Roe, Nominees Viola Davis, Andra Day, Paul Raci, Tiara Thomas, Eileen Galindo, and Elvira Lind, 2020 Grammy winning singer Tori Kelly, Kesha, sports stars such as World Series winner Justin Turner (Dodgers), EMMY winners such as Eugene Levy, Jeremy Piven, Michelle Visage, Glynn Turman, Patrika Darbo, SAG Award winner and Oscar Presenter Angela Bassett, Anthony Anderson, William Fichtner, John Carroll Lynch, Adina Porter, stars of the EMMY winning RuPaul’s Drag Race Alaska, Trixie Mattel, Bob the Drag Queen, Monet X Change, Shameless stars Christian Isaiah & Joshua Malina, Flight Attendant’s Griffin Matthews, Jason O’Mara and many more.
Justin Turner, LA Dodger with Kailo Products Photo: Jerry Digby
Once inside the lounge, the guests were treated to state-of-the-art healthcare technology with Kailo Pain Patch, which uses innovative technology to treat pain without drugs. Artist Johnathan Schultz created 18k gold infinity boxes which were done using each celebrity’s hand. All individually signed, curated and one-of-a-kind.
Other brands that were gifting amazing items included AMASS Botanic Hard Seltzer, Beverly Hills Spine & Rehab packages, Cabo Couture, CALM by ComfyCozy Boutique diffusers, Casa de Campo Resort & Villas package, free Chicago Stuffed Pizza Co. for a year, Delight Café CBD, DJ Aaron Colbert gift card, Dogpound Training, Elite Spa certificate, Gastro Garage dinner for 2, GBK Brand Bar Gift Card, GrowingGreen CBD, HOLLYGOLD recycled bag, sweater, t-shirt, face mask and a year of free movies at TCL Chinese Theatre, James Peter Henry prints and portraits for nominees, invite to John Kelly Chocolates new store in Beverly Hills, Kahari Resort package, Kimpton LaPeer Hotel night stay, Merci Life beauty drink, MOTEV luxury transportation, OG Hot Sauce / Mia Rebel B.M.I. Songwriter, Author & Publisher, PBF Vanish Inc. Anti-aging, Raiwasa Private Resort package Ream Wine, Remember Me Green tote bags, RESET IV vouchers, Sailrock Resort package, Soul Tox recovery water, Source Naturals supplements, Superva 1 of 1’s customized shoes, Tesse Restaurant’s Drip Club, Realm Wine, The Farmers on Wheels local fruit, Vice Bake Shop cookies, Yassi’s Butta organic salve, Yuvika Jewerly, nd more. GBK Brand Bar always partners with several charities for each lounge and this year’s Oscars lounge partners were World Central Kitchen, World Wildlife Fund and Goodwill of Southern California.
GBK Brand Bar is the world’s premiere Celebrity Gifting lounge that is dedicated to providing high quality, tailor-made service to its individual clients. GBK Brand Bar is known for integrating the Entertainment, Luxury Consumer Products and Non-Profit industries to create unique and memorable high-profile experiences that maximize its clients’ brand-building efforts. GBK Brand Bar’s CEO Gavin Keilly is a well-established name in Luxury Celebrity Lounges with over 20 years’ experience as an industry leader. His lounges are legendary in Hollywood (and beyond) for having not only the best gifts (usually totaling over $70K per guest) but always attracts the hottest celebs who continue to come back year after year. Philanthropy is important to GBK Brand Bar and each lounge always partners with a different charity to help raise awareness, create celebrity partnerships, and give back to the community.
Hollywood’s biggest spotlight was shining on Union Station in Los Angeles in a whole new way when the 93rd Academy Awards took place there to honor the film industry award winners with the 2012 Oscars.
To prioritize safety for an in-person event amidst the COVID-19 pandemic, producers of the 93rd Academy Awards took a dramatic swing by converting Union Station—a bustling regional transportation hub that serves over 100,000 riders daily—into a gorgeous movie star-filled event space. The hall's regal 62-foot vaulted ceilings and spacious outdoor patios made it a no-brainer for the perfect place to celebrate the biggest night in movies.
The ceremony was held inside the station’s Grand Waiting Room and historic ticketing hall, with the old ticket-counter room serving as the main stage. The north and south patios served as a stage for the pre- and post-show. The ceremony’s lighting incorporated the station’s own deco light features and the old ticket area’s 40-foot windows. Attendees arrived in pods of two—a nominee and their guest—and were seated together at socially distanced tables and banquettes.
The visuals inncluded architectural styles ranging from Art Deco and Mission Revival to Streamline Moderne, the glamorous Union Station has always felt comfortable in front of a camera: it’s been used as a filming location for films ranging from "Blade Runner" to "The Dark Knight Rises." And the ceremony’s timing was perfect, with the 82-year-old station just having gotten major work done: an eight-year restoration of its historic ceiling completed just in time for Sunday's show.
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