Bravehearts Welcome
American Women to Scotland

Scotland’s national tourist board launches Date a Hot Scot sweepstakes exclusively for single women around the world

Romantic, rugged, beautiful to look at, brimming over with culture… and we’re not just talking about the country of Scotland, but the legendary Bravehearts of Scotland. American ladies are being given an exclusive opportunity to win a dream trip to discover the beautiful country of Scotland and to meet some of these hot Scots.

VisitScotland’s latest sweepstakes www.dateahotscot.com will be open for entry from Valentine’s Day until March 2007, but the competition to be a hot Scot has already begun.

And the girls truly will get to meet Braveheart, with James Robinson (25) who played the young William Wallace in Mel Gibson’s legendary film. On being shortlisted James said: “I’m sure there’ll be some tight competition, but I’d be delighted to be one of the Hot Scots and be able to tell everyone about everything I love about Scotland!”

Others short listed included rugby heartthrob Thom Evans and 21st Century Kilt Model, Chris Capaldi.

Scotland has long been known for its romantic history, its myths and stunning scenery...but the country’s 450,000 single men are also an attraction for visitors to Scotland, particularly when teamed with the accent, sense of humour and kilts that are renowned across the world.

As well as presenting the fantastic opportunity to win a trip to Scotland with a friend, www.dateahotscot.com will offer suggestions for places to go and things to do to improve your chances of meeting hot Scots: from the chic bars and clubs of Edinburgh and Glasgow and the lively pubs of the Highlands; to the adrenaline-filled experiences of adventure sports like white water rafting and rock climbing, the fun-filled long summer days of the Northern isles and some of the world’s greatest arts, music and food festivals. No matter where you go in Scotland, Scottish people are famously welcoming…affording good opportunities for those seeking a date!

Whether it’s a young farmer from the highlands, a country laird from Perthshire, a burly rugby player from the Borders, a kilted musician from the lowlands or a suave city type, www.dateahotscot.com will give every girl the opportunity to seek out the man of her dreams.

Note to editors
* HotScots was a great success with more than 90,000 visits to the website in just four weeks and media coverage reaching an audience of over 50 million worldwide. The campaign appeared in all forms of media from print and broadcast to websites and worldwide blogs.
* VisitScotland is Scotland’s national tourist board.
* For vacation information on Scotland go to www.toscotland.com.